Working with the team at JWT Toronto designed a responsive website for Motrin, a major North American pharmaceutical brand.
Under contract to JWT Toronto, I worked with a team of UX designers, creative directors, strategists, and developers tasked with the design of a responsive website for Motrin, a major pharmaceutical brand.
The mockup from JWT.
My refined version with new icons and user interface.
This project was well underway by the time JWT contacted me. The wires were approved, art direction and creative direction had been established and Allie Keith who was the art director on this project had already worked on a mockup for the homepage. When Allie sent me the homepage file, the ask was to refine the homepage layout and user interface and to design the rest of the site based on the approved wires.
Once the refined homepage was approved, I moved on to designing the rest of the site such as the product landing page. Even though the site is big and has a lot of different sections of content we were able to break it down into a manageable number of major templates.
Some ideations and sketches for iconic and illustrative designs.
A set of custom illustrations were designed for the site that was to be used for various infographics on the site, explaining various data in a visual, fun manner.
Helped senior designer Scott McFadyen to refine and design the responsive layouts.