Simple rules for building products that customers love.
Good products come from testing early, listening to customers and improving in short cycles. Quick feedback keeps me open to changing direction when the evidence says so.
The best product serves both your goals and your customers’ needs. I bring the experience, tools and process to get it there and deliver results.
Three basic rules when building better products.
The user comes first
Before I design anything, I get clear on the who, what and why. Who is it for? What problem does it solve? Why do they need it? Answering these early lets me create products that make tasks simpler, save time and are a pleasure to use.
Principles over trends
Trends come and go, especially in technology. I base every part of your product on research, user insights, proven practices and years of experience, so it lasts as technology and user needs change.
Work collaboratively frequently and often
Good products need input from customers and stakeholders at every stage. I check in regularly and test assumptions with real users, so what we launch is useful and welcomed.
What I do
Discovery & Research
Every successful product starts with a clear strategy based on the market and your customers. I begin each project with a Discovery phase to align executives, stakeholders and the team on what we’re building, who it’s for and the goals it needs to meet.
UX Design
With a strategy in place, I plan the experience visually. I start by wireframing the product, then build an interactive prototype and test it with users as early as possible. This early iteration is what turns a good product into a great one. More on UX and UI design.
UI Design
Once the flows are tested, I design the final interface: the visual language, components and responsive layouts for every screen and state. I build on your existing design system or create one, and hand off specs and assets developers can build from directly.
Support
Every project includes product and user testing, and I offer ongoing support and maintenance after launch. I can also join your team for a period, or bring in the right people when you need extra hands. See my design services and recent case studies, or get in touch.
