Shopify Store Design in Toronto
I’m a Toronto-based UX and UI designer. I design and customize Shopify stores that are easy to shop, quick to load and simple for you to update.
Most of my work is product design for companies like TD, Interac and Deloitte, where small usability fixes make a measurable difference. I bring the same research-led approach to Shopify: clear navigation, product pages that answer buyers’ questions, and a checkout path with as few steps as possible.
Shopify design and development services
Custom Shopify theme design
A store designed around your products and brand, built on Shopify’s Online Store 2.0 sections so you can rearrange pages and edit content without a developer.
Theme customization
Already using Dawn or a premium theme? I adapt it to your brand, fix layout problems and add the sections it is missing, without starting over.
Store redesign and conversion review
I review your analytics and go through your store as a customer would, then redesign the pages where shoppers drop off: the homepage, collections, product pages and cart.
Migration to Shopify
Moving from WooCommerce, Wix or Squarespace? I plan the move so products, pages and URLs come across with redirects in place, and your search rankings don’t start from zero.
Ongoing support
New landing pages, seasonal campaigns, app setup and small fixes once your store is live.
How a Shopify project works
- Discovery call. We talk about your products, customers and goals, and I review your current store if you have one.
- Plan and quote. You get a fixed quote, a timeline and a list of the pages and features in scope.
- Design. I design the key pages (home, collection, product and cart) and we refine them together before anything is built.
- Build. The store is built and tested on phones, tablets and desktop, with your products and content in place.
- Launch and handover. I launch the store, set up redirects and analytics, and show you how to edit it yourself.
Why hire a UX designer for your Shopify store
Most Shopify themes look good in a demo. What makes a store sell is whether customers can find a product, trust it and buy it without friction. That is a UX problem, and it is the work I do every day on banking, health and government products.
- Design decisions based on how your customers actually shop, not on what the theme happens to include
- Accessible design that works for every shopper
- Fast pages: optimized images and only the apps you need
- A clean handover, so you are not locked in to a developer
See examples of my work on the projects page, or read about my UI and UX design services.
Shopify or WooCommerce?
I design for both, so I can recommend the one that suits your business.
Shopify suits most stores that want to start selling quickly and spend little time on maintenance. Hosting, security updates and PCI compliance are handled for you, and Shopify’s support team is available around the clock.
WooCommerce suits businesses that already run on WordPress, need unusual product or pricing rules, or want full control over hosting. It takes more upkeep. See my WordPress website design services.
Shopify design FAQ
How long does a Shopify project take?
It depends on scope. Customizing an existing theme is quicker than designing a custom theme from scratch. You get a timeline with your quote, before any work starts.
Do you only work with Toronto businesses?
No. I’m based in North York and happy to meet clients across the GTA in person, and I work remotely with stores across Canada and the US.
Can you work on my existing store?
Yes. Many projects start with a review of a live store and a list of improvements ranked by impact.
Will I be able to update the store myself?
Yes. Pages are built with Shopify’s sections, so you can edit text, images and products from the Shopify admin. I show you how at handover.
Let’s talk about your store
Tell me about your products and what you want your store to do, and I’ll get back to you with next steps and a quote.