UX and UI Design in Toronto
I’m a Toronto-based UX and UI designer. I help teams design apps, web applications and websites that people find easy to use, from early research through to developer handoff.
Most of my work is for organizations in finance, health and government, including TD, Interac, Deloitte, Ontario Health and WSIB. In these products clarity, accessibility and trust matter, and a confusing screen has a real cost.
UX and UI design services
User research
Interviews, surveys and analytics reviews that show what your users need and where your current product gets in their way. Every design decision after this traces back to what we learn here.
UX strategy and information architecture
User flows, site maps and navigation that make complex products feel simple, whether that is an onboarding flow, a dashboard or a multi-step application.
Wireframes and prototypes
Low-fidelity wireframes to agree on structure, then clickable prototypes to test ideas before anything is built. Not sure which you need? Read mockups vs. wireframes vs. prototypes.
UI design
High-fidelity screens for iOS, Android and the web, designed for every breakpoint and true to your brand. See mobile app design.
Design systems
Reusable components, tokens and guidelines that keep your product consistent and let your team ship faster. I built or extended design systems for Deloitte’s Bankflow, Abode and Interac. More on design systems.
Usability testing
Testing with real users to find and fix problems early, when changes are still cheap.
Developer handoff
Annotated design files, specs and support during the build, so what ships matches what was designed.
How a UX design project works
- Discovery. We talk about your product, your users and your business goals, and I review what exists today.
- Research. I talk to users and stakeholders and review your data, then share what I found and what it means for the design.
- Structure. User flows and wireframes set out how the product works before we spend time on visuals.
- Prototype and test. A clickable prototype goes in front of real users, and we refine it based on what they do.
- UI design. I design the final screens and the components behind them.
- Handoff and support. Your developers get ready-to-build files, and I stay available to answer questions during the build.
What you get
- Research findings, with personas or journey maps where they help
- User flows and a site map
- Wireframes and a clickable prototype
- High-fidelity UI for every key screen and breakpoint
- A component library or design system
- Accessibility notes for colour contrast, focus order and screen readers
- Developer-ready files and handoff notes
Recent UX and UI design work
- TD Canada: product design for iOS, Android and responsive banking applications.
- Ontario Health (One Access): design thinking and UX/UI for a new health care application.
- Bankflow (Deloitte): UX/UI and a design system for audit software.
- Interac: a responsive Content Hub and chatbot experience, with design system extensions.
- WSIB / Government of Ontario: UX and UI for a small business web application.
See all my work on the projects page.
UX design for finance, health and government
Regulated products come with constraints most designers never meet: legal copy that has to appear, privacy rules, accessibility requirements such as AODA and WCAG, and long multi-step processes. I design within those limits instead of fighting them, so the product passes review and still feels simple to the people using it.
I work directly with in-house product teams and through agencies, and I’m comfortable presenting to stakeholders from compliance, IT and the business. See how I work in fintech, healthcare and government.
UX and UI design FAQ
What’s the difference between UX and UI design?
UX design is about how a product works: the flows, structure and decisions a user goes through. UI design is how it looks and feels on screen: layout, type, colour and components. I do both, so the two stay in step.
Do you work with startups or only large companies?
Both. I’ve worked with startups and with large enterprises, and I scale the process to fit the project and the budget.
How long does a UX design project take?
It depends on scope. A focused review of an existing product is much shorter than designing a new app from scratch. You get a timeline with your quote, before any work starts.
Can you work with my developers or agency?
Yes. I can join your existing team, or work alongside an agency or development partner and hand off files they can build from.
Do you only work with Toronto businesses?
No. I’m based in North York and happy to meet clients across the GTA in person, and I work remotely with teams across Canada and the US.
Let’s talk about your product
Tell me what you’re building and where it’s getting stuck, and I’ll get back to you with next steps and a quote.