Product Design in Toronto
I help companies design and build digital products: SaaS platforms, enterprise tools, web applications and apps that solve real problems and are a pleasure to use.
Product design covers the whole picture: the problem, the people using it, the business behind it and the interface. I’ve done this for Deloitte’s Bankflow audit software, McKesson Canada’s pharmacy platform and TD’s mobile banking app.
Product design services
Product discovery
Defining the problem, the users, the success metrics and the scope of the first release, so the team builds the right thing.
UX and UI design
Flows, wireframes, prototypes and final interfaces for web and mobile. More on UX and UI design.
SaaS and enterprise software
Dashboards, tables, filters and multi-step workflows designed for people who use them all day, with less training and fewer support calls.
MVP design for startups
A focused first version you can put in front of users and investors quickly, without painting yourself into a corner.
Design systems
Components, tokens and guidelines that keep the product consistent as it grows. See design systems.
Build
I take the design through to a working product, or work alongside your engineering team so what ships matches what was designed.
Product design vs. UX design
UX design focuses on how a product works for its users. Product design adds the business side: what to build first, how it makes money, how success is measured and how the product evolves after launch. I work across both, from early strategy to the last screen.
How a product design project works
- Discover. Stakeholder workshops, user research and a review of what exists today.
- Define. Clear problem statements, user journeys and a prioritized scope.
- Design. Wireframes, prototypes and final UI, reviewed with your team each step.
- Test. Usability testing with real users before development.
- Build. Development and quality checks, or close support for your engineers.
- Measure and iterate. Analytics and feedback guide the next release.
What you get
- A shared product vision and prioritized roadmap
- Research findings and user journeys
- Wireframes and a tested, clickable prototype
- High-fidelity UI for web and mobile
- A component library or design system
- A working product, or developer-ready files
- Support through launch and beyond
Recent product design work
- Bankflow (Deloitte): UX/UI and a design system for audit software.
- McKesson Canada: a simpler, modern interface for enterprise pharmacy software.
- TD: new payment features in a mobile banking app.
- Ontario Health (ONE Access): a new digital health product.
- WSIB / Government of Ontario: a relief-funding web application built under a hard deadline.
See all my work on the projects page.
Product design FAQ
Can you help us define an MVP?
Yes. Discovery is where we decide what goes into the first release and what waits, based on what users need most and what you can build in time.
Can you join our product team?
Yes. I’ve worked inside Agile teams at large organizations and can join yours for a project or a set period.
Can you redesign an existing product?
Yes. I start by reviewing analytics, support tickets and user feedback, then fix the problems that cost you the most first.
Do you only work with Toronto companies?
No. I’m based in North York and happy to meet clients across the GTA in person, and I work remotely with teams across Canada and the US.
Let’s talk about your product
Tell me what you’re building and where it’s getting stuck, and I’ll get back to you with next steps and a quote.